About


Less Waiting. Extended Hours. Shorter Trip Time.

These are the guiding pillars of the Reinventing Metro Plan. The Plan outlines concepts for the transit improvements that are possible with new sales tax funding at the 0.5% to 1.0% levels.

After nearly three years worth of community outreach and planning, the Reinventing Metro conceptual plan was created. The plan outlines the possibilities to provide sustainable, long-term funding, as well as outlines service improvements if a county-wide sales tax funding is secured.

The objectives of the plan are financial sustainability, improved service frequency, longer service hours, and shorter trip times for customers. Depending on the level of sales tax, various improvements including the implementation of Bus Rapid Transit corridors becomes possible.

View The Plan



Our region has changed

When Metro was formed in 1973, Hamilton County was a different place. Most people worked downtown and lived in nearby suburbs, so Metro's hub-and-spoke transit system met their needs. Today, our region has changed, but Metro has not because of an unsustainable funding model. Reliant on a city-based earnings tax, Metro is efficiently run but does not connect enough people to available jobs and much-needed service in our region. 

*UC Economics Center Study

Current funding is unsustainable

In 2016, the Metro Future's Task Force, a volunteer committee of business, community, labor and faith leaders, determined that Metro's current funding source is unsustainable and cannot support its existing route network or any improvements. Here are some key learnings and recommendations:


If we do nothing

Metro is facing significant budget deficits over the next 10 years. Without additional funding, routes could be eliminated, frequency of service could be reduced, fares could increase, and more people could be cut off from jobs, education, healthcare, and other much-needed services.

*Balanced 2018 Operating Budget

"This is a critical time for our community’s public transportation system. We’re talking about setting up our riders for the future."

Dwight Ferrell, CEO & General Manager, Southwest Ohio Regional Transit Authority


Studies and Reports:

UC Economics Center Study: A study that ranked us #1 in efficiency among our peer transportation cities.

The Community Impact and Related Benefits of Metro: A 2015 study by the UC Economics Center that evaluated Metro's effect on the local economy.

Reinventing Metro Development Study: In early 2017, we received a report from consultant AECOM, illustrating options for improving our system if additional funding were available for services in Hamilton County.

METRO Futures Task Force: The task force concluded that SORTA's funding was unsustainable.

March 2016 Public Opinion Survery: Conducted from Feb. 8-11, 2016, by Fallon Research & Communications, Inc. with responses from 404 Hamilton County residents, we found that 92% believe transit supports the economy and quality of life; 79% see benefits in expanded transit.

What We've Done So Far:

• Opened the new Oakley Transit Center.

• Hosted nine community meetings to present the conceptual plan.

• Launched a WiFi Pilot Program on 59 buses and five Access vehicles.

• Launched the Cincy EZRide app and Cincy EZAlerts service.

• Debuted new commuter-style buses with enhanced amenities for long distance routes.

• Engaged with the community since 2016 with more opportunities on the way.

• Continuing to speak with our riders directly during #CEOonBoard rides.

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